It’s 2018, and the vinyl revival is in full swing. But why are so many people going ‘back to black’? Sony Music believes vinyl has always been the ultimate listening experience. Whether it’s actually being able to hold the record, hearing that warm crackle as you place the needle down, or just taking in the stunning album covers that are artworks in their own right, there’s something wonderfully intimidate about vinyl that makes the whole listening experience… more of an actual experience.
TOURISM AUSTRALIA: "IT'S A PLACE YOU FEEL"
BESTADS.COM TV AD OF THE WEEK – FEB 1, 2016.
From the sand between your toes, the clean air in your lungs, the sun on your back, to the warm, welcoming people and culture, there really is nothing like Australia.
The new global campaign – focusing on Australia’s aquatic and coastal experiences – was created to lure international visitors down under by informing them that Australia isn’t just a place you see… it’s a place you feel.
Using more than 40 cameras, eight unique 360 camera rigs and three drones to create the campaigns 17 VR films and 2D content, the campaign takes viewers through over a dozen distinct aquatic and coastal experiences representing every Australian state and territory.
The centre piece is a three-minute film is narrated by Aussie superstar Chris Hemsworth.
The campaign is also the first time Tourism Australia has ever used Virtual Reality to entice visitors. Some of the VR experiences include a helicopter ride over the 12 Apostles; swimming in Sydney Harbour; snorkelling on the Great Barrier Reef; kayaking through Katherine Gorge; driving on the beach in South Australia; cycling around Lake Burley Griffin; sailing through the sparkling blue waters of Rottnest Island; and walking the recently-opened Three Capes Track in Tasmania.
The VR footage can be viewed on multiple platforms, including mobile, using Google Cardboard and Samsung Gear VR apps.
The campaign was officially unveiled at a gala event in New York City on Australia Day eve attended by Chris Hemsworth, Aussie chefs Luke Mangan and Curtis Stone, and Australia’s Minister for Foreign Affairs the Hon. Julie Bishop.
As well as the U.S., the campaign will be rolled out in the UK, China, Japan, South Korea, Singapore, Indonesia, India, Malaysia and New Zealand.
RESULTS:
Globally, since the launch of the campaign, there has been more than 10 million views of the broadcast ad and 360 assets across Facebook, YouTube and Australia.com.
45% of Americans who viewed the video and accompanying material on Facebook say they would consider Australia for their next holiday.
The statistic is three times the industry average for similar travel campaigns according to a Nielsen survey conducted for Tourism Australia.
What’re more, leads to industry partners have grown 77%.
In the month of February 2016, total international visitors to Australia rose by 10.3 per cent to 796,700 people.
The Australia Bureau of Statistics reported $4.11 billion in tourism income, the highest on record.
Directed by Nic Finlayson.
You can view all the VR experiences at Australia.com/360
WHISKAS GLOBAL PRESS
We recently shot this campaign with the amazing Tim Flach for Whiskas in London. The shots will feature globally in all their brand, print, OOH and POS.
AWARD - PIE NIGHT WINNER
In 2006 I worked with writer Nathan Bilton on a competition run by AWARD known as Pie Night. Our brief was to create a print campaign for their sponsor Corbis Images. The proposition was ‘Corbis has the most extensive image library’. Our idea, the client winner, based itself on the notion that even the images you didn’t think would exist, you can find at corbis.com
Yellow Tail Wines
These days choosing a wine is anything but simple. Whether you’re standing in a bottle shop or reading from a wine list, the sheer amount of wine manufacturers, regions, varieties and confusing jargon make you feel like you need a wine after you’ve finally chosen a wine.
So we created an outdoor campaign for YellowTail wine to help them stand out – by being refreshingly simple.
MASTERFOODS - EASTER CAMPAIGN
It's the little things that make the moment.
Foxtel
Our brief was to show targeted business segments (hotels, nursing homes, white collar CEOs…) that by installing Foxtel they will attract more guests, have happier customers or employees. We used famous personalities from sport, TV and news readers to personify ‘Foxtel’ in various ‘business’ locations. Up until this campaign the Foxtel Business team had only used stock imagery so it was a big step to create these press ads with the lovely and talented Juli Balla
TRAVEL PHOTOGRAPHY
A few shots from travels.
A THOUGHT FOR THE WHALES
OPTUS ONLINE GAME
Working with gaming experts Ben & Punya Huxter we developed this game for Optus. Fully integrated into Facebook you can challenge and share with your friends.
CAMPAIGN TEASER
Here’s a teaser to a campaign I recently shot with Janyon. I’ll be posting the full campaign soon….
GILLETTE - 'MOVEMBER' print ad
DHL OUTDOOR
As a major sponsor of the Rugby World Cup, DHL briefed us to show their sponsorship and to support their overarching line ‘Delivering Rugby to the world’ in major New Zealand airports. We wanted cut through from the over use of expected ‘rugby’ imagery. So whatever you need for the World Cup, DHL can deliver it – whether that’s a blind cane and dark glasses for the Refs, swear jar for the losers, head ache cures for the winners….
BARILLA - PRINT CAMPAIGN
DOVE - PRINT CONCEPT
ART
A small selection of my art.
YoBo CLOTHING
There was nothing romantic or mystical about the way YoBo Clothing began back in 2004 while I was still living in India and my business partner, Richie Young was in Sydney. After a few years floating, our planets simply aligned, something snapped… and YoBo Clothing was born. Like many people, we became increasingly concerned about the growing disparity between the rich and poor, the environment and corporate greed so we decided to always do things the way we wanted. In doing so, we spent a lot of time getting the quality and fit of our clothing just right.
The range includes mens’ and womens’ t-shirts and hats, and women’s jackets and jewellery.
